Project: Freelance Fundamentals – A Content & Event Series for Creative Professionals

Company: Ideas United

Timeframe: 2023 – 2024

The Challenge

• The 2023 WGA strike left many filmmakers and creatives financially unstable and unsure of their next steps.

• The goal was to educate and equip freelance creatives with resources to legitimize their businesses.

• A need to provide tangible tools, networking opportunities, and mentorship to help freelancers adapt.

The Strategy

✅ 5-Month Educational Series: Covered key pillars of freelancing – networking, branding, client acquisition, business management, and upskilling.

✅ Workshops & Webinars: Hosted interactive online & in-person sessions featuring freelance experts & industry leaders.

✅ Resource Library: Provided downloadable guides, contract templates, and tax resources to help creatives structure their businesses.

✅ Brand & Partner Collaborations: Partnered with organizations to offer free memberships, discounted software, and industry connections.

The Results

📈 Engaged hundreds of filmmakers and creatives seeking freelance guidance.

📈 Increased community engagement by 45%, as members actively participated in events & discussions.

📈 Received overwhelmingly positive feedback, with creatives expressing gratitude for industry-specific support.

📈 Established long-term industry partnerships, offering sustained value beyond the initial series.

✅ Project Name: AI in the Creative Industry – Lunch & Learn

✅ Company: Ideas United

✅ Role: Concept Creator, Producer, and Moderator

✅ Date: [Month, Year]

1️⃣ The Challenge

• As AI continues to reshape creative industries, many professionals are eager to understand its potential, challenges, and practical applications.

• The goal was to facilitate an engaging, knowledge-sharing event where internal team members and community creatives could discuss AI’s evolving role in their work.

2️⃣ The Strategy

🔥 Curated & Moderated the Event: Designed an interactive Lunch & Learn session that encouraged discussion, collaboration, and knowledge exchange.

🔥 Featured AI Use Cases: Presented real-world examples of AI tools transforming creative workflows.

🔥 Interactive Discussion Format: Ensured a dynamic conversation, allowing both industry experts and community members to share insights.

🔥 Bridged Internal & External Perspectives: Connected Ideas United’s Core team with its broader iU Community, fostering deeper engagement.

3️⃣ The Results

📈 High engagement & participation, with diverse perspectives shared from both industry professionals and creatives.

📈 Increased awareness & confidence in using AI tools for creative work, automation, and efficiency.

📈 Strengthened community bonds, with attendees expressing excitement for more educational and collaborative sessions.

📈 Positioned Ideas United as a thought leader in fostering AI discussions within the creative industry.

4️⃣ Key Takeaways

⭐ Knowledge-sharing strengthens community engagement – Events like this bring people together to learn, grow, and connect.

⭐ AI is a powerful tool, but human creativity remains irreplaceable – Discussions emphasized that AI enhances workflows but doesn’t replace original vision & artistry.

⭐ Facilitating industry conversations builds trust & authority – Hosting meaningful discussions positions a brand as a leader in the evolving creative landscape.

✅ Company: Color of Change PAC and Engage Miami

✅ Role: Community and Field Organizer

✅ Date: 2018

✅ Challenge: Increase voter participation among young and underrepresented communities during the 2018 midterm elections.

✅ Strategy: Led voter registration, education, and mobilization initiatives, combining in-person engagement, volunteer recruitment, and strategic event planning to maximize outreach.

✅ Results:

• Successfully registered X+ high school students through targeted education initiatives.

• Trained and mobilized X+ volunteers, creating sustainable civic engagement networks.

• Executed city-wide GOTV events, reaching thousands of potential voters.✅ Key Takeaways:

• Grassroots engagement fosters long-term participation.

• Educational programming is key to voter empowerment and action.

• Strategic volunteer recruitment and training amplify impact.